Now in it’s third year, this years Samsung series, held at the Ham Yard Hotel, involved a series of talks on Health & Wellbeing, Sport, Fashion and Samsung’s Smart Home and Technology.
Dylan Jones and Henry Holland discussed technology’s impact on the profile and sales of menswear, with particular focus on Online Media and Social Media.
The Impact of Technology in Accelerating the Profile and Sales of Men’s Fashion
Jones started by claiming that social media has cracked the fashion world wide open. Holland asserted that the Internet has fostered democratic conversation throughout the fashion world, thanks to social media platforms like Instagram and Pinterest, which appeal to a variety of consumers. The Internet has also forced fashion to adapt to digital environments. With a high volume of content, maintaining relevance is crucial. Holland does it through two Instagrams – one personal, one private – to entertain his audience, provide them with information, and maintain a non-corporate personality.