Today, new menswear retail event Off The Rails reveals the first brands, features and partners involved in its four-day retail event to take place between 30th October and 2nd November 2014 at The Truman Brewery, London.
The event will offer an exclusive shopping experience, giving guests access to over 70 handpicked menswear brands ranging from outerwear, shoes, boots, satchels, jumpers, socks and shirts, to work-wear, suiting, watches, sunglasses and denim.
In addition, guests will have access to a built-in bar provided by My Hyde, gourmet burger eatery by patty and bun, personal styling lounge by TopMan, art gallery and barbershop courtesy of Murdock London all under one roof.
Having witnessed the dramatic boost that the UK menswear industry has encountered over the past few years, I wanted to create Off The Rails to introduce a brand new retailing destination which allows our guests to shop face to face with a host of cool men’s brands in a relaxed and upbeat environment
Off The Rails launches at a pivotal time in the menswear market, shortly after it was announced by Mintel that Fashion conscious males had increased the market by 18 per cent to a huge £12 billion in sales between 2008 and 2013.
J. Lindeberg are very excited to be a part of this new concept, which creates a new shopping experience for men. We believe in bridging fashion and function, as is the Scandinavian way of living. Now you can experience this lifestyle by attending OTR.