Earlier this year saw the unveiling of Idris Elba’s 250 piece collaboration with Superdry. This highly anticipated collection now available to order online will be exclusively available at the flagship store on Regent street this Thursday with an opportunity to meet the man himself at the store.
Idris Elba’s collaboration with Superdry puts the “luxe” in “sports luxe”
The collection is a true reflection of Idris’s style with each piece being named by the star. Dominant colours are blues, dark greys and black.
I had the opportunity to sample a few pieces from the collection – the crew jumper, the reversible bomber jacket and the classic blue jean. Each item is made with immense precision and details with a fit so perfect that it feels tailored to fit. The jacket is embroiled with Idris Elba logos and features three zip pockets. The reverse is more of a classic bomber jacket with two front pockets a corduroy lining and a subtle Idris logo badge above the hem.
You can see more on the Superdry website and there is also an opportunity to meet Idris on Thursday at 12pm during the launch of the collection.